2 words that curse Sales and Large Account Marketing teams?
“No Decision” Here is what you can do to stop the curse of “No-Decision” When selling large ticket items or projects into Large Accounts and the buyer is a C level type person, you need to check 3...
View Article2 Ways to Become a LinkedIn Influencer
How to be a LinkedIn Influencer without LinkedIn’s approval? 1. Becoming a digital influencer starts with “holistically” moving reputation from the physical world to the digital world. Everyone has...
View Article2014 Edelman Trust Barometer and your 4 Quadrants
Trust is critical to engagement, as humans we tend to engage with those we trust. Trust is an element in each of your 4 QuadrantsTM and required to be an engaging person. Trust is an asset that...
View ArticleSustainability and Social Media in Vietnam
Understanding the use of social media in changing thinking about climate change and sustainability By Peter Klein
View ArticleSocial Media - Seriously?...not so seriously
An executive’s guide to using social media for business, but should we really take social media Seriously? Social Media - Seriously? Kevin Bryant and Peter Klein ask the question; should we take...
View ArticleAn Excerpt from: "Social Media Seriously"...
"...But though we like to think that we are experts, our “value prop”, as groovy business people say, was never about the technology. It’s always been about the people, helping people create and...
View ArticleThe Perennial Plate on Today Show in New York
Congratulations to Danny and Mirra Klein of the Perennial Plate on their Today Show appearance, everyone at Educated Change is proud of what you have done and what you are planning. Your use of...
View ArticleOur Customers work with young people like Tucker
We are all proud of Tucker Bryant not for his performance at Stanford University during semi-finals at the 2014 College Unions Poetry Slam Invitational, but for finding and delivering his message in a...
View ArticleThe Consumer Goods Forum Global Summit 2014 predictions
The annual CGF Global Summit is taking place in Paris this week bringing together the leaders of the worlds’ Retail and Consumer Goods (CPG) companies. The traditional CPG business model is under...
View ArticleThe Consumer Goods Forum Global Summit 2014 predictions
The annual CGF Global Summit is taking place in Paris this week bringing together the leaders of the worlds’ Retail and Consumer Goods (CPG) companies. The traditional CPG business model is under...
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